A RYEDALE entrepreneur is putting forward plans to build an exhibition and conference centre to rival Yorkshire's largest showgrounds.

The plans, which have provisional support from the Yorkshire Tourist Board, could generate up to £1m in trade.

Simon Boak, who owns The Events Office, wants to build the centre on the Malton Road showground in Pickering.

The field is already used for agricultural and car shows, but his plans could see the tourist season in Pickering extend into the slow winter months.

"I have been organising rallies and exhibitions in Pickering and across the country for more than 25 years," he said.

"It has become increasingly difficult to find venues for these - venues like the Great Yorkshire Showground in Harrogate are often booked up.

"The showground is an ideal location for an exhibition centre, it would give a great boost to the local economy.

"It is already used for commercial purposes so it would not be a new development."

A study carried out by his company estimates more than £1m in additional revenue could potentially be generated for traders.

"Hotel and restaurant owners and traders in the town would benefit from the extra income," said Mr Boak.

"The hope is that because the facility is indoors, we will be able to attract visitors to events during winter when things slow down."

The building would be 4,000 square metres, a similar size to an older centre at the Great Yorkshire Showground.

"In terms of design and appearance, I should be looking at something more innovative than a standard industrial type building," he added.

"Inside, there would be a reception area, toilets, offices and catering facilities. The majority of the space would be for exhibition or conference use. There would be parking for 200 cars.

"I have been approached by several individuals and organisations that would be interested in using the facility.

"In the first year, I am expecting there to be upwards of 20 events spread throughout the year."

Mr Boak said a planning application has been submitted to Ryedale District Council.

"The land is not suitable for agriculture and it is already being used for events and shows.

"With careful sensitive design and siting and further tree planting, it would not be an intrusive element in the environment."

Updated: 09:45 Thursday, March 14, 2002