A new look H Samuel designed for Scarborough’s shoppers has opened its doors.

Customers are welcomed into a bright and modern interior, with a host of new features to improve and enhance their shopping experience.

Every aspect of the refurbishment has been thoughtfully designed with local shoppers in mind.

“We wanted our Scarborough customers to feel right at home from the moment they enter our store,” said store manager, Ruth Gravil.

“We’re here to help them celebrate the special moments in their lives and we’re also a destination for fashion lovers to discover the latest jewellery looks and trends so we really wanted to bring this to life in our store,” she explained.

“Amongst the fresh, bright and modern interior/exterior there’s a new gold wall, and diamond and watch displays, and our Perfect Piercing Studio has also been updated, creating a destination for customers to style their own look from our extensive earring collection.

“We’re really excited and hope our customers, will love our makeover,” she added.

To celebrate the opening of the new-look store, from September 27-29 inclusive, H Samuel is inviting shoppers to join them for a glass of bubbly and a special weekend of giveaways, money-off vouchers and the chance to win a £1,000 gift card.

H Samuel Scarborough is part of a multimillion-pound store investment programme by parent company Signet Jewelers UK and Ireland. A total of 41 H Samuel stores and 14 Ernest Jones stores across the UK are being refurbished.

“This significant investment underscores our dedication to local high streets and shopping centres across the country. We believe that a vibrant retail sector is a vital part of a thriving community and we hope our refurbished stores will be warmly welcomed by local shoppers,” said Neil Old, Managing Director Signet Jewelers UK and Ireland.

H Samuel Scarborough, 11 Westborough, YO11 1UH