Business owners and marketing managers in the Yorkshire Coast region are gearing up to take their digital offer to the next level at two events this month.

The York & North Yorkshire Growth Hub is to host two Digital Transformation Days, in collaboration with Google Digital Garage. These events promise to provide valuable insights, networking opportunities, and actionable strategies to help businesses thrive in the digital age.

On October 16, the event kicks off at Scarborough TEC, followed by a second session on October 17, at Pickering Memorial Hall. Limited spaces are available, so businesses are urged to register promptly to secure their spots.

Jessica Waggitt, Director of Scarborough-based provider of emergency accommodation, Homemore, said she was looking forward to her participation in the town's event.

She said: "I'm really thrilled to be a part of the event in Scarborough and meet other local businesses to see what they are doing to improve their businesses. A better understanding of Google Analytics and Google Search would be really useful for our business going forward."

These events will provide attendees with invaluable benefits, including expert insights from Google professionals and industry leaders, offering the latest tailored digital marketing trends and tools for businesses in the region. Networking opportunities will abound, allowing participants to connect with local entrepreneurs, fostering idea exchange and fuelling business growth. Additionally, actionable strategies will be unveiled, equipping attendees with practical tips and tricks to bolster online visibility and engage effectively with their target customers.

For those looking to gain early insights and knowledge, two informative webinars in collaboration with Google Digital Garage are scheduled in anticipation of the Digital Transformation Days.

On October 3, there will be a session on "Getting Started with Digital Advertising," followed by a webinar on "Social Media Strategy" on October 5. These webinars are designed to provide participants with essential skills and strategies to kickstart their digital journey before the main event.

Harriet Stainton, Business Relationship Manager for York & North Yorkshire Growth Hub, said: "E-commerce and digital represent tremendous opportunities to take a business to the next level. This event is going to be a game changer for Yorkshire coast businesses, helping them attract more customers and make money online."

Carey Bilton, Senior Business Advisor for North Yorkshire Council, underscored the value of bringing Google Digital Garage back to Pickering.

She said: "It's fantastic to bring Google Digital Garage back to Ryedale. These events are always a great success, and we encourage any business interested in improving their digital marketing to sign up."

The Digital Transformation Days are a collaborative effort between the York & North Yorkshire Growth Hub, North Yorkshire Council, North Yorkshire Cyber Security Network, Google, and Discover Yorkshire Coast. Secure your spot today by heading to www.ynygrowthhub.com/events/