The organisation behind "Yorkshire’s ultimate road trip" has announced plans to launch a new campaign to showcase the region’s coast and countryside this autumn and winter.

Route YC's new campaign aims to help visitors explore a choice of six destinations along the Yorkshire Coast outside the main visitor season.

The focus of the campaign will be on sustainable and eco-friendly tourism; cultural immersion and local experiences; adventure and outdoor activities; wellness and relaxation; and food and drink tourism.

Kerry Carruthers, CEO for Route YC, said: “Our ambition is to make the Route YC the number one destination to visit in the UK at all times of the year, including a choice of 3, 5 and 7 night stays outside of the main visitor season.  

“There’s so much for visitors to see and do around Route YC during the autumn and winter months, so we’re already gearing up to showcase the best accommodation, visitor attractions, outdoor activities and events on offer from October to March.”

Route YC is already working with over 250 tourism leisure and hospitality business members, local community groups, and industry partners across the region to help extend the season and boost the local economy.

Accommodation providers such as Raithwaite Sandsend, Apartments @52 in Bridlington, and The Bike & Boot Inn in Scarborough have already signed up to the campaign.

These accommodations will be staying open throughout the autumn and winter, offering special retreats with local food and drink, cozy fires, and breathtaking views.

Outdoor activity providers such as North Yorkshire Water Park, Scarborough Surf School, and Sewerby Hall are also part of Route YC’s autumn and winter campaign, providing visitors with opportunities for fun and adventure.

Tom Campbell, the founder and creator of the North Coast 500, is leading the development of Route YC and the new campaign.

He said: “Route YC is establishing itself as one of the UK’s leading touring routes. It’s a great way to explore the region throughout the year, where you get to create your own amazing adventure by bike, motorbike, car, motorhome and by exploring the many paths on foot.  

Route YC has devised a series of suggested themed itineraries and a choice of 3, 5, and 7 night stays to help visitors explore the coastal region over the autumn and winter months.

These itineraries and stays are now available on the Route YC website.

Various businesses involved in the campaign have expressed their excitement to be a part of Route YC's autumn and winter campaign.

Businesses such as Bike and Boot Inn in Scarborough are looking forward to celebrating the charm of the Yorkshire coastline beyond the summer months.

Megan Dillenger from Bike and Boot Inn, Scarborough, said: “We’re thrilled to be a part of the Route YC Autumn and Winter campaign, celebrating the charm of the Yorkshire coastline beyond the summer months. 

“Embracing the off-season, you can enjoy the tranquillity of our beautiful beaches with your canine companion as they re-open for dog walkers. Take delight in the magical transformation of the landscape as Autumn sets in, painting the woodlands and coastal trails of North Yorkshire in vivid hues."

Tori Gower from Scarborough Surf School, added: "As the East Coast's longest running surf school and the Yorkshire Coast's premier activity centre, we're really excited to be part of Route YC's new autumn and winter campaign.

"We're perfectly positioned at our stunning beachfront location at Clayton Bay, just south of Scarborough, and operate year-round, seven days a week for people of all ages looking for their next seaside adventure."

For more information, visit www.routeyc.co.uk.