A WILDLIFE artist is taking his unique work east after partnering with one China’s biggest social media players,

Robert E Fuller, who uses a multi-media approach to tell the stories of wildlife living at his home high on the Yorkshire Wolds, will be sharing his wildlife content on China’s popular video streaming sites, Bilibili and Xigua.

“I’m really excited at the idea of taking British wildlife to China and engaging Chinese people with the wonders of the owls, kestrels and stoats that live here,” said Mr Fuller.

“I’m especially pleased to show my wildlife to a younger generation who are most likely to engage with it on social media.”

The Robert E Fuller brand includes paintings, photographs, films, and livestreams of animals living in bespoke habitats at his home at Fotherdale Farm, Thixendale.

Popular wildlife characters include Mrs Kes, a kestrel who raised five chicks despite regular raids on her nest, and Luna the tawny owl who is currently sitting on eggs.

The move eastwards marks an expansion of the artist’s fast-growing global presence.

This year alone, subscribers to Robert E Fuller’s YouTube channel soared from 35k subscribers to 162k, whilst his Facebook fanbase grew from 45k to 105k.

Brokered by Brighton-based company, Bridge Media, Mr Fuller’s new Chinese pact will involve sharing content in English with Mandarin subtitles.

“I was approached by Bridge Media last summer,” said Mr Fuller. “They told me that there is a growing interest in British wildlife in China.”

The move follows a growing trend of UK content providers, including the BBC, reaching out to a Chinese audience.

The Chinese video streaming platform Bilibili generates an average of 27.4 million daily active users.